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tibaeg 티백

Creative Director  Eun Ae Cho



The soft contemporary brand tibaeg expresses tender emotions through multifarious colorful graphics.

The way a tea bag infuses its rich flavors into water, ‘tibaeg’ will release the colors within you.

‘tibaeg’ suggests a new style through the combination of delicate details and colors along with graphic elements.

tibaeg always think about the design dedicated to people who wears it

How will ‘tibaeg’ harmonize with you?
Enjoy the creativity of ti:baeg

Eunae Cho, who grew up under the influence of her stylish mother, had already a lot of interest in drawing and confectioning when she enrolled in Yonsei University’s Fashion Design department to study clothing. Right after graduating, she started working for famous Korean fashion company – Handsome etc. Based on her experience in 8 years and aside from her work, Eunae who enjoyed tea and the soft pronunciation of ‘tea bag’, launched her ‘tibaeg’ brand.
She always talking about absolute value – love. love for us or around us, her clothes start with consideration for the person who wears them. She want to make clothes that find the charms of those who want to be beautiful, not just beautiful clothes.

3rd generation of Seoul Fashion Creative Studio
Selected designer by Seoul Fashion Week
Selected designer WSD(World Star Designer) by Korean Fashion Association
Special Professor Seoul Art Collage

Educational Background
1999-2003 Graduated Yonsei University of Seoul
Joint Bachelor’s degree – Clothing & Textiles / Human Environment design

Special Prize of Fashion Contest by KSCT(2002)
Who’s next Paris – up-coming young desinger (2014)
Selected WSD by KFAA (2017)
Selected WSD by KFAA(2018)
AWARD of Swarovski Global competition(2019)
YINGER Global Prize(2019)

Sulwha-culture exhibition / collaboration with ‘Amore Pacific’(2019)
Exhibition of Snoopy 50th Anniversary at Lotte Museum (2019)
Seoul fashion week runway @ DDP(2015~now)
Paris Fashion week runway @ Palais Broniart(2018)
Collette Paris POP-UP &Presentation
Presentation @ Shanghai, Hongkong, Bangkok, Singapore, Moscow etc. (2018~2019)
Individual exhibitions (D-project etc)(2015~)

Work Experience
I.D LOOK LTD. KEITH LONDON Designer(2003~2006)
HANDSOME. LTD SJSJ Senoir designer(2006~2008)
Sejung and future Chief Designer(2008~2010)
Lanched tibaeg women’s wear(2011)
Launced I LOVE VEG Kids wear(2017)


(source 1)


Korean Designer Brand Profile tibaeg

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