SOONIL

Born in Seoul, South Korea, Soonil Kwon was never far from his artistic influences.Surrounded by a family of art collectors and fashion entrepreneurs, his road to designing was paved and set from an early point. He first studied car design at Art Center, CA and then studied at Parsons, The New School of Design. He continued his studies in Seoul for an additional two years before finally leaving school to pursue his dream on his own. He traveled around globe before finally landing in the US to take on New York’s fashion scene.

His collection is for her who celebrates her inner youth and joy. She is confident, modern, classical, and playful. The crisp, clean lines allow her simply throw on a jacket and be ready to grab some groceries from Zarbar’s. Meet a friends for brunch later that morning, and stop by stores on Madison Ave in the afternoon.
She commands attention when she enter the room, Effortlessly, she is flexible and ready to face any part of the day in tailored elegance and style.

“I want when women wear SOONIL,
it creates a warm nostalgia of her childhood when she was a girl who admired for her mother’s wardrobe. And, wish she wears SOONIL for the most precious moments.”
-Soonil