Creative Director Steve J & Yoni P
Starting off as a premium deconstructed denim brand, SJYP goes for a 90’s young and playful aesthetic.
Husband Steve J and wife Yoni P pride themselves in having had their designs worn but a plethora of K-pop and international artists; as well as having been a favorite in fashion showrooms around Europe and more.
(text by tadu8)
Korean Designer Brand Profile SJYP