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Creative Director SEOKWOON YOON (Woon Yoon Seok)



SEOKWOON YOON completed his studies as Pratt Institute in 2017, going on to work for various fashion industries, including Public School and GAP in New York, London, Paris and Berlin. He then launched “SEOKWOON YOON” in New York in 2017. Yoon studied menswear at Fashion Institute of Technology in New York for one year right before transferring to Pratt Institute.  He has started getting a spotlight from the academic years, while he debuted his junior year collection via Atlantic City Fashion Week in 2016, getting sponsored by the organization. In his Sophomore year, his collection was also exhibited at the National Association of Schools Arts. The world’s leading designer platform ‘NOT JUST A LABEL’ chose Yoon as “Black Sheep designer” as an outstanding designer in his junior year. His graduation collection was selected at Pratt Annual Fashion Show and presented at New York fashion week in 2017, and WWD introduced his collection. Yoon was selected as CFDA Fashion Graduate Future 2017. 

 SEOKWOON YOON captures inspiration from a wide-ranging mix of historical and modern-art references. The label evinces a standing boundary between art and ready-to-wear with a conceptual theme on his collections. Designer Yoon translates inspirations particularly with Trompe l’oeil technique and combines art in his ready-to-wear collections.  The label’s signature is expressed with the form of oversized and transformed pieces, reconstructed and unconventional twisting construction, offering a constant research for textile and structure through creative draping.


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Korean Designer Brand Profile SEOKWOON YOON

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