Creative Director Seung Gun Park
As K-pop star himself, Seung Gun Park, looked at his muse, Madonna, for inspiration and decided to dabble in the fashion industry, which led to the creation of pushBUTTON.
Founded in 2003 and debuted at Seoul Fashion Week in 2010, the brand takes a playful, visionary and androgynous approach to everyday clothing items and accessories.
Over the years, pushBUTTON has remained relevant and trend-setting, all while being reinvented every season.
(text by tadu8)
Korean Designer Brand Profile pushBUTTON