Creative Director Hun Soo Lim
MANOD is a compound word of ‘mano de dios’. When translated into Spanish, it becomes ‘the hand of God’.
The human image I seek is ugly and paradoxical. It is the aesthetics of ugliness.
No one can define me and you.
Imagine and create. We can make ourselves.
We are an atypical luxury brand that creates experimental human images.
‘Who am I? What does a designer do?’
We started with this question. We are not just a dressmaker.
We define ourselves as a people who create a new mood and human image.
If the essential form of clothing that we know becomes the base, we must transform and develop with heavy reasons or funny imagination.
That’s the design.
New variations and innovative combinations can approach people with ugliness and rejection, but beauty is not perfect.
We think this little change and ugliness that isn’t perfect can be closer to absolute beauty.
It also implies trends that are communicated with contemporary sensibility, not with biased view, and this work finds new senses in repetitive over-fit and unisex, ambiguity of identity, and a mixture of colors.
We stimulate emotions. Discover new human images and new moods.
The foundation is the man God created. Our design is a new human image that we made.
Each person may look similar, but what is noticeably different is his or her sensitivity and personality rather than his or her eyes, nose, mouth and body.
We think human are most beautiful when these abstract things come out.
Korean Designer Brand Profile MANOD