Creative Director Chung Chung Lee & Nana Lee
Chung Chung and Nana’s exquisite taste and laid back demeanor is central to the LIE brand. Defined by a masterful blending of geometric patterns and shapes, each collection manifests their multicultural perspective through a playful yet restrained use of sculptural shapes, proportion, and texture accompanied by intricate details and tailoring.
Since its inception, independent and creative women around the globe have flocked to the brand. Today, LIE has grown over the years to include two free standing stores, multiple pop-up shops throughout Asia and a permanent section in the flagship LIE SANGBONG Concept store in New York’s Meatpacking District. The line is distributed through wholesale accounts across the globe including specialty shops and department stores in Korea, Singapore, China, Turkey, Middle East, Canada, and the United States.
With a team that’s located worldwide, the brand continues to grow and evolve by exploring new possibilities while remembering its roots.
Korean Designer Brand Profile LIE