LEYII 르이
Creative Director Seunghee Lee
Experiment, Balance and Play
LEYII’s minimal yet contemporary designs are manifestation
of a well-balanced composition of experimental patterns and details.
Based on the principle foundation of femininity, LEYII showcases a new concept every season that illuminates a quiet yet powerful identity within the said feminine form.
The designs are a result of a design play that bounces between the conservative and the contemporary.
Designer Seunghee Lee graduated top of the class in her Womenswear degree at the London College of Fashion Womenswear, then completed her Masters in Womenswear at the Central Saint Martins, before taking employment as a collections designer at the Samsung C&T Fashion group.
Lee has successfully launched her brand LEYII in 2009 through London Fashion Week, and the brand grew in its scale and reputation through consistent and active annual participations in international exhibitions such as London fashion week, Tranoi, Pret-a-porte etc.
And from 2015 S/S season, Lee has been showcasing her collection
at the New York Fashion Week.
at the New York Fashion Week.
Lee is the only designer that has been selected as one of Seoul’s 10 Soul as the representative designer in Seoul, for four years in a row. She has also been selected to participate in Concept Korea, which is a national project by the Ministry of Culture and Tourism to discover talented Korean designers, thus effectively affirmating her position as Korea’s top womenswear designer.
(source 1)
Korean Designer Brand Profile LEYII