Creative Director Jungsu Choi
JCHOI rejects standardized trend, and makes each garment through unique design process and philosophy.
We reinterprets inspirations coming from various sources such as architectures, paintings and products with its own geometric insight.
No fur and leather from animals.
JCHOI is not using fur and leather from animals.
Design for our earth and friends with suitable alternative, fake fur and leather.
Make it better.
We support PETA and WWF.
Korean Designer Brand Profile JCHOI