Creative Director Hwa Jeong Woo
Fayewoo is a designer brand that represents feminine sensuality and modern urban lifestyle. Glamorous and independent lifestyle are at the heart of the brand’s philosophy that are expressed at various levels, from an unexpected mix-match of materials to perfect tailoring and unique styling.
Fayewoo’s collections from the beginning have been unique,
daring and sexy using a variety of bespoke textured fabrics, prints and laces on body-con silhouettes as well as featuring more fluid and relaxed shapes.
Founded in Seoul in 2012, the brand works on a basis of creativity and ingenuity. The brand’s ultra-fast growth was kick-started by its early adoption by Korean A-list celebrities.
Faye Woo began sketching her designs since she set off on her first career as a fashion buyer. Following in 2007, she launched Dirty Blonde, a brand which gained fame for its uniquely feminine looks fused with wild rock n’ roll inspiration. During that time she became the creative director for designer Martine Sitbon and Ssamzie’s joint fashion project called ‘Russh and Eizmass’.
In 2012, she launched Fayewoo which its ultra-fast growth was kick-started by its early adoption by Korean A-list celebrities and professional wardrobe of film, TV and drama productions. The brand is now paving its paths throughout Asia and Europe.
2012 Launch of ‘FAYEWOO’ Brand
2012 2013 SS PARIS WHO”S NEXT TRADE SHOW 2013 HARVEY NICHOLS HONKONG Konzepp2014 WORLD BOUTIQUE SHOW, HONGKONG
2014 Garosu-gil Sinsa SHOWROOM (Seoul) Opens2015 MODE Shanghai, Show, China
2015 Galleria Department Designer Zone Store Opens
2015 Launch of W concept
2015 Launch of WIZWID
2015 Lotte department open
2015 Launch of 29CM
2015 Launch of 1st LOOK
2015 Launch of Hanwha Galleria Duty Free Shop2016 LF fashion Collaboration [FAYEWOO X a.t corner]
2016 WIZWID Collaboration [FAYEWOO X WIZWID]
2016 Official Holiday(KOON) Launching
2016 Shinsegae Department S Style Launching
2016 DOOTA MALL Launching
2016 CJ E&M Collaboration, DXA PROJECT [FAYEWOO X 1st LOOK]
2016 Samsung C&T Fashion Group Collaboration [FAYEWOO X Beakerstore]
2017 LOTTE Department 2F Store OPEN (Meyongdong)
2018 Online Exclusive Launching
Korean Designers Brands Profile FAYEWOO