Creative Director Hwangsung Park
D-Antidote is a designer brand based in Seoul that pursues high-end street fashion.
D-Antidote brand was launched with the goal of being an ‘antidote’ to detoxify those who are accustomed to and addicted to fashion trends that are instantly consumed and disposed of, and to serve as a solution to provide for the needs of consumers who are looking for valuable fashion that allows them to express their unique individuality.
Based on the ability to recreate antiqueness, the strength of London designs which our designers have vast experience with, our fashion designs are inspired by various youth cultures of the past and present and combine the strengths of Seoul’s active and trendy street fashion.
Through interesting design storytelling centered on the concept of “Newstalgia Look” (Retro+Nostalgia) pursuing “crossover” between the genders and generations, we develop a collection with character that empathizes with various consumers and enables continuous consumption.
Encouraged by the high level of interest among many stakeholders, including domestic and foreign celebrities and influencers, media and buyers, and continuous and diverse collaborations with global fashion brands, we are rapidly expanding awareness of our brand and our range, and we were selected for inclusion in the ’10 Soul’ (Best 10 Design Brands).
As our collection is recognized as a must-see collection by Seoul Fashion Week, we are solidifying our position as an up-and-coming designer label representing Seoul.
M.A Fashion Design, Central Saint Martins College of Art & Design, London, UK
B.A Menswear Design, Central Saint Martins College of Art & Design, London, UK
Diploma, Professional Studies, Central Saint Martins College of Art & Design, London, UK
B.A Fashion Design, SE-JONG University, Seoul, Korea
Design director, D-ANTIDOTE, Seoul, Korea
Fashion Design Tutor (SEOUL UNIV, SEJONG UNIV, HANSEI UNIV, KR)
Former Design director, A.Hallucination, London, UK
Menswear Design Assistant, BURBERRY LONDON, London, UK
Menswear Design Assistant, TOM FORD LONDON, London, UK
Menswear Design Assistant, ALEXANDER MCQUEEN, London, UK
Honoured as ‘TEN SOUL'(Best Top 10 Designers) of 2019 in Seoul Fashion Week, Seoul, Korea
Honoured as ‘YOUNG TALENTS’ of 2018 in Premium Berlin, Berlin, Germany
Selected as a designer of ‘World Star Designer'(WSD project) of 2018, by KFA, Seoul, Korea
The Winner of ‘The outstanding Designer of the year’, 2017 Korean Designer Fashion Awards, Seoul, Korea
Honoured as ‘TEN SOUL’(Best Top 10 Designers) of 2018 in Seoul Fashion Week, Seoul, Korea
Selected as a designer of ‘GENERATION NEXT’ in 17A/W Fashion Week, Seoul, Korea
Honoured as ‘TEN SOUL’(Best Top 10 Designers) of 2017 in Seoul Fashion Week, Seoul, Korea
Winner of DFA hongkong international Design Awards ‘Fashion Design’ Bronze prize, HK, China
Selected as ‘Best 10 Brands’ in 17 S/S Mode Shanghai, Shanghai Fashion Week, China
The Winner of 4th ‘NEXTGEN’ Designer online Awards (menswear), Daegu, Korea
Selected as a designer of ‘GENERATION NEXT’ in 17S/S Seoul Fashion Week, Seoul, Korea
Selected as a designer of ‘GENERATION NEXT’ in 16A/W Seoul Fashion Week, Seoul, Korea
Selected as A beneficiary deisgner of the upcoming designer incubating program (KFA), Seoul, Korea
Selected as a beneficiary designer of K-fashion Showroom ‘LEDOME’, Seoul, Korea
Selected as A beneficiary designer of the supporting program for WHO’S NEXT 15, Seoul, Korea
A Finalist of Central Saint Martins M.A fashion show in 2013 A/W London Fashion Week, London, UK
The winner of ‘The upcoming menswear designer of the year’ by Fashions finest Awards, London, UK
The winner of “Ones to Watch-MEN”, 2011A/W London fashion week, by VFS London, UK
Selected as one of “BRIGHT YOUNG THING” by Selfridges, London, UK
The Winner of “Ones to Watch”, 2011 S/S London fashion week, by VFS, London, UK
The Winner of Colin Barnes Drawing Prize, The graduate exhibition of CSM, London, UK
A Finalist of Central Saint Martins B.A Press fashion show, London, UK
The Winner of Dunhill Menswear Bursary Award, London, UK
Korean Designers Brands Profile D Antidote