Creative Director Ah Yeong Kim
It is our design goal to create comfortable wearability through luxurious patterns and raw materials, and present elegance that is natural like a second skin. The brand especially proposes feminine and luxurious emotion only for “Cahiers” by applying elegant silhouettes and delicate details to the lifestyle of modern people.
Cahiers is leading the new trend every season, with our own emotion rather than pursuing other trends, showing the harmony of a beautiful and perfect technology, and fancy but restrained, calm couture art.
We have products that will make our customer the heroine of any place they want to receive attention, and we want to be remembered as a brand which every woman wants to have the most. Also, we want to be the brand of dream and elegance which our customers want to hand down to their daughters when the time comes.
The wearable product which uses curves in diverse variations with soft and elegant silhouettes propose feminine and urban emotions. Also, the products show off design harmonizing moderate practicality, creativity and fancy details that are delicate and couture using ruffle, trimming and appliqué. Without colorful techniques or printing, it balances various neutral colors to give a sense of simplicity and elegance.
Korean Designer Brand Profile CAHIERS