Creative Director Ah Young Choi
Delicate Comfort Femininity
A brand that expresses femininity in a casual manner with delicate comfort.
BETTERKIND, a compound word of ‘Better’ and ‘Kind which means ‘species’, started from the human desire to always evolve.
The brand name contains the philosophy and enthusiasm of the Director, Ahyoung Choi to become a designer and a brand evolving and improving every moment.
Korean Designer Brand Profile BETTERKIND