99%IS-

Korean designer Bajowoo from Seoul developments products reflecting on the background of refined street-style with a punk rock twist.

He makes real leather items original studs items and parts, his original and unique point of view garnering much attention. 

He has collaborated with Mackintosh, Comme des Garcons, George Cox, Underground and more, having some of thge biggest name in the entertainment business wearing his clothes, like Lady Gaga, Chris Brown, Justin Bieber, Miguel, Big Bang.

History

He was born in Seoul Korea, in 1984 and began studying at Esmode Korea in 2003.

After graduating from Esmode, he created his own brand – which also became Korea’s first official “punk brand” -and began designing garments and artwork for rock bands.

He built the backbone of his brand after visiting cities such as London, Paris, Tokyo, and Bangkok and interacting with its underground punk scene.

In 2008, he moved his label to Tokyo, and was later admitted into dressmaker fashion school in 2010 – he graduated four years later, in 2014.

In his second year at fashion school, he officially launched 99%is during the autumn/winter season of 2012,

Thus enabling the brand to make its debut at Mercedes-Benz fashion week Tokyo for its 2014 spring/summer collection.